In today’s interconnected world , one of the most powerful tools to help buy and sell Real Estate is with a professionally edited video.
Real Estate Videography is the process of editing a video that showcases a property.
In this extensive article we aim to break down the different areas of a Real Estate Video Production.
Let us answer the question : What makes a great real estate video?
In this article we will explore
- The most common video elements used in Real Estate
- The different shots used to make a great video
- 5 of our favorite real estate videographers
Whether you are aiming to shoot videos yourself or hire a videographer , this article will give you a broad understanding of this topic.
WHY MAKE REAL ESTATE VIDEOS?
In most popular cities , there is an overwhelming amount of Real Estate listings for sale.
Buying a home can be a difficult and exhausting process with so many options in a popular market.
One great way to make a property stand out is to make an eye catching video of the property.
Videos also make the buying experience much more pleasant as well. Its much easier to watch videos of properties before spending time and visiting in person.
Realtors have found that adding a video to their marketing drastically increases the amount of interest in the property. Videos help buyers find their perfect home, and realtors find their perfect buyer.
COMMON VIDEO ELEMENTS USED IN REAL ESTATE
An edited video is technically just a bunch of smaller clips pieced together in some type or narrative.
We refer to each clip as its own element.
This helps us piece together a large video by breaking it into smaller pieces. This is a basic filmmaking principle. In this section we analyze the common type of clips used in real estate.
For the purpose of this article we will focus on 3 common video elements commonly used :
Realtor videos, Property Videos & Community Videos.
Common Equipment needed : Professional Drone , Gimbal , Camera , Wide angel lens , Zoom lens
- INTRODUCTION TO PROPERTY : Some videos call for an introduction from the realtor. Adding an introduction with the realtor adds a personal element to the video. Prospective buyers not only get a preview of the property and surrounding community , buy also see whom they will be dealing with when negotiating.
- REALTOR SPOTLIGHT : This type of video highlights the real estate agent. Many agents use these videos to promote their services and help people get to know them. In todays digital world this video could be your ice breaker.
- VIRTUAL WALK THRU : The virtual walk through is a video where the agent appears throughout the video and highlights particular elements of a property . This is great for
To properly showcase a property most videographers use a combination of Drone and Ground level videos. ALthough wide angle lenses are used for most shots, a few detail shots from a higher focal length adds a great balance to a video. In this section we will go over some common shots used in RE. Real Estate Videos usually range from 45 second to 5 minutes. For bigger listings it can run longer. Below are many commonly used Real estate shots.
- THE APPROACH SHOT : The approach shot is usually introduced in a video to “ reveal” the property for the first time. Typically the first few frames of a real estate video will be teasing the viewer for this shot . This is a critical element to any real estate video because it grabs the viewers attention. If you cant gain you viewers attention within the first
- THE BIRDS EYE SHOT : The birds eyes shot is a direct above angle showing the property.
- THE POINT OF INTEREST SHOT : This type of shot is also called the Orbit. It’s a shot circling around the property to give you a 180 or 360 degree view of the property.
- THE PIN DROP: The farthest scale back from the property is the pin drop. This may show a property with an animated Pin that shows you where a property is located within a community . The goal of this shot is to showcase the area surrounding a property and how it fits in to the area
- VIRTUAL WALKTHROUGH : Usually these shots will be taken with a gimbal and showcase the interiors and exteriors of a property. The goal of this type of shot is to make the viewer feel like they are getting a virtual tour of the property.
- PROPERTY DETAILS ( TIGHT SHOTS ) : To balance a video there always needs to be multiple focal lengths used. These video clips are close ups meant to accent some unique features of a property.
- THE FADE AWAY : This shots is usually toward the end of the video
- TIMELAPSE : A time lapse is a great way to change up the movement in a real estate video. This is also a popular element to add into a video.
- COMMUNITY VIDEO : Realtors will also make a video focusing on one community, helping them sell multiple units in an area of specialty.
- SURROUNDING AREAS : When showing a property, showing surrounding areas can be a nice touch to add to a RE video. In movie terms this could be seen as the supporting actress . People not only fall in love with homes but they fall in love with communities. This type of video is using a combination of the clips.
- NEIGHBORHOOD PERKS ( PARKS AND RECREATION ) If a house has family friendly amenities like parks and hiking trails, these shots are great to integrate into marketing content. It can attract families and other focused buyers
- LIFESTYLE IMAGERY (TIGHT AND WIDE CAMERA ANGLES) : Lifestyle videos help add to the overall vibe and feel of the property.
USE OF CINEMATOGRAPHY
CInematography is an artistic process. When you combine the above shots into a narrative it creates a story. A property that is showcased with movie level camera movements and imagery tends to gain more interest.
And in today’s marketplace , keeping your prospects attention is key.
Looking to learn how to shoot real estate photography? Check out more reading Best Drones for Real Estate.
Want inspiration? Check out our pick for 10 best Real Estate videographers from around the US.
inspiring REAL ESTATE VIDEOGRAPHERS to follow
INFRAME REAL ESTATE FILMS : Based out of Vancouver BC | Luxury Real Estate
- REESE FILMS : Based out of Seattle Washington
- COMPELLING MOTION : BASED OUT OF FLORIDA
- 929 MEDIA : BASED OUT OF NEW YORK
- INTERIOR PIXELS : Los Angeles CA | Luxury Homes